GoTo

\\ target audience
IT Decision Makers
Business Leaders

\\ business goals
Increase brand awareness
Grow brand consideration/preference
Drive web traffic

\\ design goal
Develop short, fun spots that are designed to capture attention, acknowledge the human side of GoTo audiences, and show GoTo is there for both their ups and downs.

\\ key messages
GoTo understands IT challenges – and the moments of joy when those challenges are solved.

GoTo offers an all-in-one solution can help SMBs maintain their essential connections to customers and employees.

\\ results
Actively contributed to increase of over 15% brand awareness

\\ channels
Paid Media | Social