diverse experience. Over the years, I have been an in-house designer, ran my own integrated marketing firm, worked on the agency side, built a couple of in-house creative teams, as well as launched and ran an in-house user experience practice. I love what I do.

passionate leader. I have become a well rounded, seasoned creative leader that can empower a team to solve business problems by leveraging the design process—while challenging, motivating and inspiring them to do their best work—everyday.

EXPERIENCE

GoTo/LogMeIn: Executive Creative Director/Creative Director, 2018-Present
Responsible for the day-to-day management of the internal creative and content teams at GoTo. Provide creative direction in support of building the GoTo brand and promoting the GoTo family of products. Actively lead teams to deliver integrated campaigns to meet campaign goals and business objectives. Ensured the Creative team continuously delivered innovative solutions that were strategic, contemporary, on-brand, effective, and supported the marketing goals of internal clients.

// Developed and led a Creative team that became a high-performing, highly respected group that delivered on strategy, on brand, and on time. The team consistently delivered upwards of 4,000 projects a year all while maintaining the highest creative quality.
// Collaborated with the Ops team lead to develop critical operational components including, workflows, project categorization system, project-related forms, and documents.
// Established a video production team, improving production speed and lowering costs.
// Guided the design and development of integrated campaigns supporting all GoTo/LogMein products.
// Drove the comprehensive brand evolution of several product brands and operationalized all platform elements.
// Led the concepting and development of the first-ever LogMeIn employer global brand campaign to drive recruiting efforts in key locations.
// Inspired and led the creative team through the rebrand from LogMeIn to GoTo. Resulting in acomprehensive visual brand ecosystem that brought the GoTo brand to life across all channels.
// Led the concepting and development of the GoTo Brand integrated global launch campaign, introducing the world to GoTo. Resulting in a Brand Awareness increase of 17% in one year.
// Managed the Content team through the development of a thought leadership platform and launch plan, a first for GoTo. The plan included blogs, a video series, and webinars that leveraged internal and external experts.

Santander Bank: Vice President, Creative Director
Responsible for the day-to-day management of the creative team in the Santander US In-House Agency. Lead the creative, copywriting, and traffic management teams to deliver integrated promotional campaigns to meet quarterly sales goals, budget requirements, and business objectives.

Blue Cross Blue Shield of Massachusetts: Director, Strategic Design and User Experience
Key leader on the marketing management team providing creative and strategic leadership that inspired the development of strategic design solutions and user experiences that delivered results. Driving force behind challenging the status quo by consistently delivering innovative ideas that moved the brand and the business forward.

EXPERTISE
ConceptingCampaign Development // Advertising // Out-of-Home // Identity Design // Brand Development // Strategic Thinking

SKILLS
Adobe Creative Suite // Figma // MS Office
Experienced Leader // Strong Work Ethic // Creative Problem Solver // Team Player // Presentation Skills // Mentoring

RESUMÉ
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