LogMeIn

\\ target audience
IT leaders, IT decision makers, business leaders

\\ business goal
The “Be Limitless” platform and campaign was developed to differentiate the LogMeIn brand and underscore our passion for empowering customers, partners and employees.

\\ design goal
Develop a brand platform and associated campaign that declares our company ideals, drawing from our brand’s DNA.

\\ results
Brand Awareness +7pts
Search activity +226.3%

\\ media
Media buys across 7 countries
Social / OLV / OOH
Internal launch / owned channels

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