LogMeIn

\\ target audience
Prospective LogMeIn employees

\\ business goals
Build brand awareness for the LogMeIn Employer Brand, leveraging our unique employer value proposition while showcasing dynamic employees and roles.

Drive an aligned external messaging system that educates, inspires, and convinces top subject-area recruits to consider LogMeIn as their future employer. 

\\ design goals
Develop a differentiated campaign creative platform to anchor recruiting efforts.Z
Hierarchical visual framework that enables assets to be scaled contextually.
Showcase our employees across key recruiting disciplines.

\\ results
251% increase in new users to the LogMeIn careers page
93% increase in visits to the LogMeIn careers page
53% increase in LinkedIn followers in 4 months

\\ media
Search | OOH | Social | Display

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