GoTo

\\ target audience
IT Professionals, Business Leaders / IT Decision Makers

\\ business goals
Position GoTo as the champion of IT pros highlighting their achievements, critical role in supporting business, and unique challenges while amplifying their successes.

Drive web traffic

\\ design goal
Use this “holiday” as a moment in time to celebrate the critical contributions of IT pros, and show our understanding of their unique situations/challenges in an fun and engaging way.

\\ results
Over 55k impressions, 2k+ engagements which was 370% of the KPIs