GoTo

\\ target audience
IT Buyers and Business Leaders

\\ business goal
Create awareness and generate leads for GoTo Essentials, a bundle offer comprised of GoTo Resolve and GoTo Connect for SMBs

\\ design goal
Develop an impactful multi-channel campaign that drives leads and aligns with TFW platform

\\ results
Drove funnel performance for new SKU

\\ channels
Paid Media | Social

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